As an outcome of Google Panda 3.3, millions of websites which formerly enjoyed Page 1 ranking have nowadays evaporated and are still nowhere to be found in the search results. This poses a valid inquiry for companies: is search engine optimization still reliable among business services being presented to boost online marketing?
Google Panda 3.3 is the newest algorithm launched by Google. Along with it, Google checked for unnatural link building strategies including getting poor quality links from networked blogs as well as other low quality sources for SEO articles.
It’s not surprising that Google regularly modifies its algorithms. Because there are lots of content contributors and enormous number of websites in the web, Google has to always clean up the world wide web for those sites that are spammy, or those that supply nothing but mess to the web 100% for the intent of maneuvering PageRank. Previously, Google only penalised web sites that utilised link buying as course of action for building links. At this time, Google got smarter and reviewed websites that get links from low quality content.
With this endless chase for Google’s latest standards, companies might feel like investing on internet marketing by means of website creation and optimisation is risky and volatile. Is it smart to stop search engine marketing investments?
The quick answer is no. The web is still a major playing field in particular for start-ups and SMEs who have conservative cash flow and yet a great product offering.
Instead of being frightened by Google, businesses must align with Google’s optimization guidelines, regardless of these standards regularly upgrading.
To align with Google, website owners have a rule of thumb to abide by: What Google desires for its visitors. And Google only wants top quality, relevant content. Now, website owners must begin thinking about what Google wants from the very commencement of the site creation when they are just conceptualizing the website. Having zero content and all images on the site is just not good for Google, because it is just not able to index and understand what the site is about. Google has spiders as well as humans to read the sites. Having flash elements is also not good for the reason that Googlebot simply does not crawl flash.
While Google requires better quality in web sites, website owners must abide by with this raise in the bar. After all, there is nothing wrong about being the most excellent website, in Google and your possible customers’ eyes.
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