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Different Types of Inbound Links

Apr 13
2013

[I:https://seomeister.eu/wp-content/uploads/2013/03/BobRichards2.gif]Back-links are simply the online markers aiming to your site. These indicators are textual content or images that are embedded with program code to point to your web page as indicated by the blue anchor text you see all over the place on the Internet. This website about link building explains various permutations of back links.

Google sees these inbound links as an indication of popularity or contribution of your web site. Google weights that signal as the most critical factor in determining how your web site must be ranked within the search results.

You will find different categories of back links which have different amounts of “SEO juice.” Some inbound links have more juice for your web site than others. And while you want the maximum amount SEO juice, it will seem suspicious (and may risk a penalty from the search engines) should your SEO profile not appear organic. Therefore, you want your inbound links to be of assorted kinds propagated over several sites.

Let’s review link categories so that you can target your time and energy on those inbound links which will get you the most advantage. Be aware that Google does not publish a table showing which inbound links they rank more highly. The following information is inferred from test results, studies and common sense. An example of such a test can be found at SEOmoz.

Bookmarks

Considering the fact that you can purchase applications such as Bookmarking Demon or SEOnuke that will produce a large number of social bookmarks for you within a few minutes, would you as a search engine grade these kinds of back links highly? Probably not. While these kinds of back links at first at the beginning of the social bookmark era suggested some social reputation, today, these links are typically obtained by way of automated software. Therefore, there isn’t any harm in book marking but to do so manually would be a terrible waste of time and should only be carried out with software. Among the most inexpensive and simplest ways to get this done is employing Onlywire.

Blog Roll and Footer back links

These kinds of back links possess limited value mainly because a large number are generally paid links instead of freely provided by the site publisher. Consequently, the search engines do not consider these types of back links as very authoritative. After being inserted, these types of hyperlinks will be associated with every single article on that blog site and so do not suggest much purposeful attention from the blog publisher to the website getting linked.

Comment Links

Many in SEO think that comment links are “junky” and that they don’t provide virtually any SEO juice since in many instances, these are no-follow links. WordPress, for example, is by default configured to identify a comment link as “no follow” meaning that search engine spiders won’t follow the link in a comment and therefore, will not give you any advantage. However, there are some tests, one of them at the Socialseo site, which shows that these no-follow links DO have benefit. Even though they don’t pass any search engine marketing juice, they at least appear valuable for building relevance i.e. search phrases your web site should rank for.

Comment links are useful and have good value when a pair of conditions are fulfilled:

a) your website, and even better, the particular post to which the comment correlates, has a high page rank b) the web link comes from a post in a website complementing the subject matter of your website

What has no value is to get some computer software that will place 2100 comment links for you over the following dozen hours because it would be merely by chance that any links fulfill the above mentioned 2 requirements. Most of the links will be on low-value internet sites and on topic-unrelated articles.

Contextual back links

An embedded hyperlink is a website link in the center of a phrase of a blog post or other website written content. These back links hold the best benefit given that they suggest that in the process of composing a post, the writer was sufficiently impressed with your articles that he linked to your brilliance. The website link is conscious, specific and topic related. Clearly, contextual hyperlinks via substantial authority blog posts in your area of interest are gold. There are two methods for getting such contextual back links:

a) guest publish on a internet site, meaning you supply a piece of writing that you author with links back to your primary site, or b) bring to the attention of the site owner that you have some written content on your blog site that is so engaging, and recommend that in a future post this individual voluntarily hyperlinks to your composition due to its benefit and pertinence to his site

It’s likely that acquiring guest post opportunities is easier because it requires the other website owner to merely agree rather than change their own composition for your benefit.

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Learn more about this topic at Bob Richard’s blog.

Back-link Creation that Works Well

Apr 06
2013

Here is the first of three posts explaining the back-linking techniques which will get your web site on the top page of Google for a medium competition key phrase. You may use the Google keyword tool to view whether the key phrase ranks low, medium or high.

Use WordPress to build your websites if you aren’t currently committed to another content management system. I describe at length why WordPress is the most suitable CMS in another blog about WordPress and the way to rapidly have it working.

Initially, recognize that you will be constructing 2 tiers of inbound links. The first level will point straight to your primary website. This second tier points to your tier one back links. For example, let’s say your main website is www.mainsite.com. You will create several blogs at WordPress and Livejournal along with Tumblr using articles that have back links pointing to www.mainsite.com. You will even publish content at the major article websites like Ezinearticles as well as Goarticles using back links to your primary website. You will then carry out mass inbound link development by putting up posts at Isnare, Unique Article Wizard and those hyperlinks will point to the articles you produced at WordPress, Weebly and Tumblr. So the idea is that the first level of back links will be on substantial page rank websites (and those back-links point to www.mainsite.com) while your second-tier of back links is on lower rated sites with volume instead of quality the name of the game.

The process commences with you writing an original post for www.mainsite.com. This needs to be an excellent article that you commit time to creating, ought to be effectively researched, needs to have 1 to 3 links pointing to good quality websites and will state new ideas rather than stating a concept you found in other places. It is most beneficial if your first 3 posts you author for www.mainsite.com are lengthy, above seven hundred words. Have the whole body of the posts appear on the very first page of your website.

It will be possible to leverage the labor you dedicated to the post you made at www.mainsite.com through content spinning that article and re-using it many times. I have written an extended post on article spinning at this post on spinning articles and spintax. You will need an item of software and I use the Best Spinner.

What the re-writing software application does is to select word and phrase replacements for each of the terms in your post, thereby creating a number of variations of the article that will look different to the search engine robots. The essential thing to learn about the re-written articles is the fact that after the software has done its job, you have to take a look at several of the spun versions and modify them by hand. The application does a relatively bad task of choosing word and phrase replacements because the application doesn’t comprehend the gist of your post. So in this step, your job is to take out your synonyms that don’t sound right and then every one of the spun versions will read well.

Take just one of the spun versions and make substantial changes to it like altering the order of the paragraphs and possibly adding in an additional paragraph or even getting rid of one of the paragraphs so that you have one “more unique” version even though the variation has the very same information as the original. This version looks truly different to an Internet crawler and even to people. You will publish this particular different version to Ezinearticles because they are most picky about not publishing anything on their web site that appears to be similar to other content on the Internet. The other article sites for example Goarticles, Amazines, Articleblast and also Articlealley tend to be much more liberal and you can simply provide them one of the spun variations of the article. Submit your custom-made variation of the article to Ezinearticles first and make certain it is approved by them prior to distributing your general spun variations to the other article sites.

This is your primary set of tasks in getting the desired search engine placement.

Learn more about anchor text at Bob Richard’s blog.

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