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Ways In Which You Can Persuade The Top Management Of Your Company To Invest More In SEO

Dec 09
2012

Yes, it is possible for you, the webmaster, to convince your company’s top management to invest more in Search Engine Optimization or SEO. This is against a background where you may be having members of the top management team being of the view that search engine optimization should be catered for ‘within the IT budget.’ However, you should know that Search Engine Optimization benefits more than the IT department; it has a wider reach. The whole company will actually benefit from it since it affects its overall visibility. Should top management insist that SEO be financed within the IT budget only, that shouldn’t be a problem. But in order for SEO to be in place and fully operational, there is a need to increase the IT budget.

To persuade the top management of your company in this direction, you of course have to start by explaining to them what exactly search engine optimization is. Do not immediately leap to the assumption that they already know what it is. Odds are they don’t really know enough about internet marketing and thus do not really understand how it works, To make them understand easier, it would be better if you use simple words and layman’s terms. Skip the industrial jargon. Don’t imagine that using more jargon will make you look more credible as an expert: it will only confuse the executives. Once they understand what search engine optimization is, you can proceed to make attempts to make them invest more in it. The following are a number of ways with which you can accomplish that.

First, you have to drive in the reason why investing more in SEO would significantly increase the company’s investment and, simultaneously, the organization’s credibility. It has been the practice of many people to go online to buy products. They usually go for the first links or choices because they think they’ve been named first for a reason. Even the more sophisticated people who are actually aware of how this whole thing works still end up with this predicament. It seems to be a subconscious thing. It would be easier to convince the top management about the importance of this purchase.

The second way in which you can persuade the top management of your company to invest more in SEO is by demonstrating to the top executives how greater investment in this area can lead to huge savings in other areas. One way to do this would be to show them how, exactly, you will be able to lower your expenditures in the long run if, from the start, you’ve already had invested on search engine optimization. That would be when, on account of your company’s website being on top of organic search results (due to search engine optimization), you no longer need to spend cash on pay per click advertising.

Every business aims to make profit in the end. You can easily convince your top management to invest more on SEO once you have shown them how this would be useful in increasing your company’s profit margin. Better operational results as shown by facts and figures would prove to be far more convincing, and the top management will have an easier time agreeing to invest more on search engine optimization for the company.

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Expert ways to make money online

May 19
2012

When researching ways to make money online one of the first things you realize is that there are so many options! The old way to make a living meant you needed to find a job and work there until you could find a better job. Nowadays you can have multiple jobs online or even start your own business effectively being your own boss. You can help others grow their businesses by writing articles for them or doing data entry, or you can become an expert on a topic and start your own meaningful business. The choice is yours and once you have chosen your area of interest, there are hundreds of ways to make it profitable.

Be a Freelancer: As a freelancer, you are able to take up projects at your convenience, easily making extra money. Web developing, research expertise, article writing and other professional skills you may have could be turned into ways of making money online for good pay. Companies and entrepreneurs choose to outsource their work rather than hire full-time employees, and the rates they offer are very attractive, since they want the very best. Freelance websites bring together clients and workers to get the job done, though many of them require you to bid on any particular project you are interested in.

Reviews: Review websites are becoming more and more popular these days. People know that they no longer need to get a friend’s opinion on something before buying it. They can just hop online and read the reviews on the net. The key is finding good, reputable reviews online. If you can take a product and tell others all about what is great and what needs improvement, review websites have a job for you. The companies which are actually having their products reviewed will also work with a good reviewer. They will send you free products before they are even released! Reviewing is definitely a fun way to make money online.

Paid Online Surveys: Many people are drawn to paid online surveys because they are easy. Well, that certainly is the case. Since they are so easy, they pay near to nothing. It is an okay option when you need money asap, but long term they are boring and pay too little. You are better writing an article or two and building your skill set. This will end up paying much more in the long run.

Become an expert and start a blog: Have you ever thought of something you could offer the world via your own blog or website? The process is much easier than you might think. Many people start with a free service, and once they have readers they will expand to a more beefed-up website. Bottom line is that you have an opportunity to help others, speak your mind, learn and make money doing something you absolutely love. It can be done and many have made it work. There is a lot that goes into a site like this, but once you are profitable you can develop another site to increase your profits!

Sell profitable items: I always recommend getting started with affiliate marketing. This is when you take someone else’s amazing product that you believe in and start recommended it to others. The owner of that product will then give you a cut of each sale. Eventually you can start developing your own products for sale, but this takes time and having an income stream in place will support you when you start creating your own material. Sales is where the real money is, so pick a great product and start marketing it!

Learn more about how to earn money online. Stop by Alex Johnson’s site where you can find out all about ways to make money online and how you can get started today.

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