Seo Meister – Internet Marketing Directory

SEO is like an intense car chase with Google. The search engine giant modifies algorithm about 500 times over a year, leaving web site owners, optimisers and web designers always chasing after Google wherever it takes the game.

Ironically, there is only one reason Google puts a great deal of energy into engineering and launching these numerous algorithms: to improve user experience.

If one wants to rank a site to the top, then creating the web site and optimizing it with the user experience at heart, besides mere ranking and conversion, will push Google to rank the web site to the top. Google is telling us that while SEO is good, ranking will easily follow if the website is indeed liked by site visitors and by Google.

Google Panda 3.3: Google Rewards Sites For Search Quality

Lately, Google rewarded websites with quality content; boosting them in the ranking position while demoting “low quality” sites, which Google categorised as those that receive backlinks from poor quality sites in return for low quality articles circulated in mass. Google termed this webspam. In its aftermath, Panda 3.3 sent millions of sites falling 100 places from the searches. Observers say that sadly, this new release from Google had an impact on smaller but good quality sites as well.

In recollection, this might have been harsh of Google. There is certainly nothing technically sinful about mass creating and mass circulating content. The worldwide web has numberless websites, therefore several hundred distinctive variations of top of the range content is needed to be able to link up with these websites. Indeed, the focus have to be on the quality of the content being mass circulated. Google is right in flagging low quality content circulated in mass as webspam. This kind of content does nothing but clutter the world wide web, and Google is doing a great job cleaning things up.

Google’s Page Layout Algorithm: Creating Sites To Pass Google’s Standards

Even before when it released the now prevalent Panda, Google released the page layout algorithm which lays the rules for the way Google wants web pages to appear when web users visit them on the search. Google keenly warned web sites that if they didn’t offer above-the-fold content, or if they bury content under advertisements or images, then it will not rank these websites high.

These new Google algorithms on web page layout and search quality must prompt site owners to modify their approach to web design and SEO to think about the consumer experience first and to permit the ranking and conversion to effortlessly be a result. Seeing that there are millions of competing websites in the world today, Google recognizes that optimisation cannot be set aside. Helping the website ranki means utilising sensible SEO methods and being a site that individuals naturally love.

The trick on the chase is this: While Google indicates to the world that it desires the most effective experience for its searchers, it doesn’t describe, and might not manage to definitively describe what’s best. Thus, the relentless chase with Google.

Author’s note: An update to this post is Google’s release of Panda 3.5 which it now identifies as freshness algorithm, whilst the webspam algorithm has been officially termed the Penguin.

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One button is all what it takes for online visitors to leave your website and forget it forever, so it is crucial that your website design makes a really good impression. This is important especially if you are running a business, as users these days don’t have the patience to tolerate amateurish and dull websites.

Designers today should be more technical in their approach. They need to be concerned with how the users respond to their design and how the design is received by the search engines. Website owners who want to increase their web traffic and improve their search result rankings should consider redesigning their site and implementing optimization efforts. And they could do this best of course by hiring web designers that hold a specialization in SEO.

You must be aware that SEO has a lot to do with using keywords and phrases that online visitors are likely to use in searching for Internet sites they need. SEO is used by designers as a factor in determining the best interface style, content arrangement, template, and layout, to name a few.

Designing with SEO in mind significantly contributes in a website’s pursuit of hits and visibility. It makes the website attractive to the search engines and therefore maximizes the chances to earn the trust of online users. Designers also enhance programming codes to ensure that a website is search-engine friendly. They modify HTML and CSS codes so search engine crawlers can read and index the site’s content more easily.

It is important to note that search engines can only recognize texts. They could not comprehend images, videos, animations, and the like, so websites that are heavily filled with these seldom get high rankings in the search results. An SEO-trained website designer is capable of setting up content in a way that carries out the purpose of optimization.

Website design, no matter how SEO-friendly, is not enough to ensure high traffic and search engine rankings. Useful, keyword-rich, and high-quality textual content is necessary to acquire audiences and encourage them to return. Most Internet users know the basics of SEO, and they easily get turned off with the slightest hint that the content is made for engine robots.

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Persistent algorithm enhancements over the years only reflect Google’s approach to SEO: forward-thinking and pragmatic. What works swiftly transitions to evolution and what doesn’t work simply fades away. The leading search engine’s enormous success can perhaps be attributed to their bold demeanor in giving birth to revolutionary products and services for the digital consumer.

Do these recurring alterations and innovations influence everyone from the online world? Of course! But the massive overhaul usually impacts the large of population of optimisers and marketers who struggle to sustain Google’s sudden gush of changes.

After creating a major online commotion with the introduction of Google Panda in 2011, Google yet again releases a new set of updates and features that strive to enhance current SEO landscapes and of course, raise the bar with search engine optimisation. Because Google never runs out of innovations, the Web marketer should always be up to date with the latest trends. After all, dealing with Google’s fluctuating standards only means keeping up with all the recent updates. To come up with an interesting SEO strategy, you should first explore current SEO trends to suffice basic SEO requirements.

Here are the most important SEO topics you must know before you conquer the scene this 2012.

Retargeting Your Clients This latest ad innovation from Google’s Display Network devastates the confines of typical online promotion. Instead of purchasing ads to appeal to customers, you now are gifted with the opportunity to follow your prospects and previous clients and own the ability to present certain ads to this specific audience, wherever, whenever you wish. The best part is that you have control over your ads. You choose what to show, when to show it and of course, who to show it to.

Social Plus Search Google has now revamped the SEO scene with the Search, Plus Your World feature. Previously accused of rekindling interest for its own social networking site Google+, Google accentuates social media relevance by incorporating social signals into public web viewing. The Search Plus Your World feature is expected to highlight the role of personalised results and social media in today’s online context.

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Google’s algorithm improvements simply reflect its own forward-thinking approach to SEO. The leading search engine giant’s pragmatic behaviour is well showcased by its own simple philosophy: improve what works and throw away what doesn’t. This direct, no non-sense behaviour is definitely one of the reasons behind the organisation’s stellar success.

Do these persistent alterations and innovations influence the online market? Of course. Truth is, these modifications practically impact everyone. It’s only the large of population of optimisers and marketers, however, who need to face the bulk of added work to stay updated with Google’s abrupt stream of changes.

Google releases, yet again, a novel set of features after Google Panda’s introduction in 2011. What does this act insinuate? Google does not plan to put a halt to its innovation spree! This simply means web optimisers and Internet marketers need to be on guard, watchful and aware of the latest Web trends time after time. After all, responding to Google’s fluctuating standards only means keeping up with all the fresh updates. It also means raising the bar, and continuously looking for ways to utilise the ideal practices. The trick is to probe into current SEO trends and incorporate these elements when creating an effective marketing strategy that suffices basic SEO requirements.

Listed below are significant SEO topics you should learn before you overcome the scene this year.

Retargeting Your Clients Google’s Display Network devises another ad innovation with Google Retargeting. With Google Retargeting, the limits of online promotion are defied and client profiles are revered. Instead of them finding you, you find them. Instead of just buying ads to draw the attention of your target market, you can follow your prospects or previous clients and show certain ads to your target audience, wherever, whenever you wish. The probable outcome? Better sales!

Social Plus Search What happens when social fuses with search? Well, Google already knows. Although formerly rumoured to spike up interest for its own social platform Google+, Google has definitely added value to the significance of social media by releasing the Search, Plus Your World feature. Google Search Plus Your World is predicted to paint the public viewing context with personal results.

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For conventional minds, web development may come across as a foreign topic. Many view it as a herculean task, a particular endeavour that entails skills that of an expert’s level. This is complete myth. For the trained online professional, the art of web development can be learned, if and only if, one is willing to submit to the specifications dictated by demands of the online market.

When creating a website, knowledge of various online platforms is a must. Web developers have to be acquainted with the pros and cons of these platforms, so they can determine which platform best suits the client’s desired website. If the website is media-rich, developers can propose the use of Flash. If the website is for corporate identity, developers can suggest the implementation of a CMS platform such as WordPress.

The interesting question here is this: is deep understanding of web platforms enough for web developers? Obviously not. Web developers today should make it a priority to learn the essentials of search engine optimisation. Without studying the entire SEO process, the developers may end up creating mediocre websites that do not appeal to search engine spiders. This inability to please crawlers terribly influence rankings. When sites are robbed of significant ranking improvements, they face the fatal punishment of being buried under a pile of other websites, leading to a disastrous business venture.

Web developers today, without a doubt, must exert effort to craft websites that can withstand the requirements of search engines. They must learn how to appreciate the fundamentals, and incorporate these learnings into the process of development.

Do you wish to see your web site built into reality as soon as possible? Do you wish to jumpstart your online marketing endeavour? Now is the time to start. Why not seek the assistance of web developers in Singapore? These sophisticated developers can surely help you build a web site that has complete SEO service!

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With Penguin update, Google has effectively conveyed the message to everybody. The message is loud enough to stimulate the unscrupulous entities on the Internet, and leave them in a terrified state. Sadly though, this update also influenced even hardcore white hat SEO firms. The idea of punishing legit sites is sending majority of the Internet population in an incessant guessing game.

Why? Because in a mere blink of an eye, the search results fluctuated just like that. High ranking web sites dropped several places and lost their dominance. Although initially formulated to impede the notorious existence of unscrupulous web sites, the Penguin update’s broad reach has lashed at legit web sites.

Is there a need for a well-devised SEO plan? Of course. Through the Penguin update, Google conveys the intended message pretty well: black hat SEO is bad for your website. How can you hit a first page result if you don’t adhere to Google’s webmaster guidelines. The only way to the top is through white hat SEO!

Google loves to hate black hat SEO. Specifically, it hates schemes like spun content, illegal linking, paid directory links, cloaking in web designing, duplicate content, keyword stuffing and all other facets of black hat SEO. If you want to eliminate the threats of getting a penalty from Google, then exert effort to get rid of black hat SEO. Better yet, undergo a thorough web site clean up!

Keep away from dangerous websites. Backlinks from dangerous websites do not add value to your website. Analysts say that Google is not impressed with the prohibited link to me and I’ll link to you approach. The algo update determines the relevancy of the sites you’re linking to. Do not settle for illegal or paid backlinks if you want to stay away from trouble or penalties.

Produce fresh, updated content that has great value to your website visitors. Penguin hates crappy content that’s either cloaked or keyword diluted so produce only good content that satiates the thirst for knowledge of online users.

Hire a white hat SEO company in Singapore to formulate your Internet marketing plan.

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Whenever you’re looking for something online, you always refer to the websites on the first page of the search engine result list. Well, guess what. Everybody does. This is why in building your company website, you should consider including an onsite blog that features SEO-focused articles. Blogging, especially when done on a regular basis, is a sure way to draw the attention of potential clients and boost your website’s search result rankings.

Face it-readers don’t spend their time knowing a company’s mission and vision. What they need is content that’s beneficial in one way or another. The content may inform, raise solve a problem, give tips, and entertain. To win an audience, SEO articles should be written with these goals in mind. While marketing the company is important, sales pitches easily turn off potential customers and should be avoided.

SEO articles boost rankings. Regular posting of tasks increases your website’s online visibility inasmuch as engines are always looking for new pages. Every now and then, engines return to your website and check out if it has published additional content. If it has, they index the update and accordingly adjust your web rankings.

With regular posting of SEO-focused articles, your website certainly gets more opportunities of matching peoples’ searches. If you satisfy readers with your content, they will also tend to share the information to others through blogs, forums, RSS feeds, and social networking accounts. With better exposure comes the better chance of being located and therefore of getting more web traffic.

SEO articles enhance business reputation. To get the best out of SEO, it’s important that the website posts articles regularly, ideally at least once a month. Regular posting encourages Internet visitors to come back for more informative and interesting articles and therefore maintain a steady amount of traffic. It also affords the company to update its target customers regarding news, events, promos, and other offers.

Today, uniqueness and originality is a big deal in writing web content. If readers come across an article that they cannot find anywhere else on the web, they’ll keep visiting the website and treat the company with trust and respect-the condition necessary to win customers’ loyalty.

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Similar to the world’s most technologically sound nations, Singapore is growing its mark in the online industry. Interestingly, the Lion City is gradually stepping away from the traditional methods. Recognised as the most culturally diverse business hub in Asia, Singapore continues to expand at a tremendous pace to dominate the market space of the World Wide Web.

It’s not really a big shock if this progressive Asian nation shifts from conventional to more technologically sound alternatives. With the rising number of people engaged in online activities daily, it’s simply more logical if business professionals turn to the Web for promotion. People do things on the Web: they study, study, play, bond, promote and purchase!

Singaporean business professionals are looking to conquer the massive marketplace of the Web. And what triggered this instant transition? Well, the potentials of conducting business online have pretty much inspired these entrepreneurs to take advantage of the burgeoning population of Internet users through search engine marketing.

Search engine marketing in Singapore paves the way for a stressful journey to the top. For beginners, it may come across as a phenomenal task! If online marketing is new to you, have no fears. You can always seek the help of a trustworthy SEO company. Always conduct a thorough hunt. Never settle for a mediocre service provider.

Onboarding an SEO firm surely requires careful deliberation. Why? Because the last thing you wish to happen is to get robbed by an SEO agency that’s offering services that aren’t only ineffective, but also costly! Before working with a certain firm, think about your long terms goals and determine if your chosen SEO partner is able to deliver these targets according to plan.

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You probably have read a lot of articles and complimentary tutorials on how to get on the frontpage of Google and you wonder, why are there diverse approaches to SEO? Shouldn’t there one which works?

It’s true you will find different ways to undertake SEO. Actually, one SEO practitioner said there in fact isn’t wrong or right way so long as the target of ranking Page 1 is met.

Google, for example, only allows white hat SEO and penalizes link buying. It’s a common black hat SEO tactic to contact high PageRank web sites and pay them for their link, but Google is against this. If caught, Google can penalize your website until it is nowhere in the search results to be found. Google desires natural inbound links and gets your website up in the ranking, not for the inbound links but for one thing only – information.

To rank in Google naturally and for the long run, sites should do three significant things: onsite optimization, offsite optimization, and making a Google+ account.

1. Onsite or on-page optimization. SEO starts with setting up your web site to join the search results or ranking race. This implies resolving your web site so that it easily permits Google to find it out of the billions of websites competing for one keyword. Onsite optimisation requires 20 or more things that need resolving on the website, like placing robots.txt file to permit Google bot to index the site, rewriting weird urls, resolving canonical issues, inserting both html and xml site map and ensuring that the web site has sufficient web copy which Google can see.

Prepare your site by placing unique meta descriptions as well as meta titles. Understand that Google has zero tolerance for duplicate copy, knowning that duplicate content will relentlessly crash your rankings. When all these onsite issues have been fixed, generate and install Google Analytics on all pages of the website so you can easily observe traffic and make improvements on the site to reach your desired traffic.

2. Offsite optimisation. Simply put you must update your web site with fresh and premium content so Google can pick it up and attribute it to your account as a reputable source.

3. Google+. Make the most of Google+ as well as absolutely Google involves personal search results into the organic searches as well.

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