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What’s a Lead Generation Website?

Jan 14

A lead generation website is one that encourages a visitor to make an inquiry or opt in to get further information about goods and services.

When setting up a new website for the purposes of lead generation, or changing a site that hasn’t got an opt-in box, consideration should be made when choosing an email program.

Lead Generation Website Autoresponders

There are many excellent firms which will handle all of your e-mails. For example, Aweber and MailChimp are two popular ones. These programs can be engineered to send out a series of pre-written messages as fast as somebody signs up. In most situations you can choose to use a double opt-in process to provide help in protecting both you and your prospects from getting penalized due to spam complaints or not. I have found requiring prospects to approve their request for detailed information significantly decreases the amount of leads you will eventually get.

You’ll also want to write your mails to provide valuable content – not just a sales pitch. Think about it. How long do you stay subscribed to an email list that offers nothing more than a pretentious sales message every other day?

Consider also the data you ask for when you design your opt-in box. Folk don’t like giving out too much info at first, but always get the subscriber’s first and last names and you can have a box for any other info relevant to your business. For example, you could have a drop down box that lists the products on your site and from that you can find out specifically what information your customer is hunting for. If you have six different products you may then build six different lists within your email program and target information and other products in particular to those people.

When you set up autoresponders or any sort of e-mail campaign, it is vital that your mails are checked and checked again. Many individuals aren’t impressed by typos, and even more won’t read an e-mail that may be a mile long. Make your emails precise and to the point, and drafted in short paragraphs, in easily readable chunks.

Once your list has grown to a respectable size, you can send out a once a month newsletter, informing subscribers about new goods and services you have added.

Address your subscriber by his first name, not “dear customer” as is typically seen. Write your copy as if you’re writing to a friend, don’t blind customers with “get this” or “buy this'” it turns folks off. The best way to effect a sale is by helping folk, by giving them important information and anything free is usually good, for instance a free e-book.

Make sure that everything you send your subscriber is important and of value. If your “unsubscriber” list builds too swiftly, that may be a sure sign you are doing something wrong, although you’ll always get some folks that unsubscribe.

So understand that your autoresponder and the e-mails you send out are at the heart of your lead generation website. You would not have a lead generation website without it. So spend some time tweaking and refining this aspect of your system. Do not simply toss away a handful of email pitches. Relate. Form a relationship. Ask for feedback and participation.

A lead generation website never sleeps so that you can!

Want to find out more about Lead Generation Website, then visit Brian Jones’s site on how to choose the best Lead Generation Strategy for your needs.

What can a Lead Generation Website do to boost my Business?

Nov 27

A lead generation website is built to encourage folk to make investigations or opt-in to get more information about your products or opportunity.

Consideration should always be given to the programme you use to generate emails when building a lead generation website.

Leads Generation Websites use Autoresponders

AWeber is a good choice for setting up an email system but there are lots of other excellent firms which will handle your emails these systems are designed to send out a collection of emails to anyone that signs up on your site. Most auto-responder systems employ a double opt-in process that will keep you in conformance with the Can Spam Act. When prospects are asked to confirm their opt-in requests, sadly many don’t.

E-mails should be written in a way that provide fascinating and useful info and not just be a selling spiel. Think about the e-mails you get. How long do you stay on a list that bombards you daily with sales messages and not much else?

Take into account the data you’re going to request in your opt-in box. Folks are sceptical of giving out too much info initially, at least get the subscriber’s first name and their e-mail address of course, and you might add a field to discover exactly what they are fascinated by. As an example you could have a drop-down box that lists the products on your site, you can then build lists and send applicable info about the product the subscriber is interested in. So if you have got a dozen different products you could build 12 different lists, every one aimed at each specific product.

Pay extra attention when writing your e-mails, when you set up a series of mails in your autoresponder system, they ought to be checked and re-checked. Spelling errors imply that you are slovenly and many of us won’t read an email that is 3 feet long. Your email should be precise and topical and written in short paragraphs with masses of white space.

It will not take long for you to build a respectable list at which point you can send out a once a month newsletter through your auto-responder system letting customers know about the most recent news in the sector or about new products that you are offering.

Always address your customer by their first name many make the blunder of not filling in that field and consequently customers are addressed as “dear subscriber” which is not very private – you should always compose an email as if you are writing to a friend and never use direct commands like “buy this” or “you must get this”. The most highly efficient technique to get a sale is to help someone with their issues by giving them helpful info, and offering something free like an electronic book is always welcomed.

Everything that you send to your customer should have value and be relevant. If all of a sudden your unsubscribe list goes off the charts then that’s fair alert that you have done something wrong, although you will always have a particular number of unsubscribers.

Your lead generation website is only a platform for your e-mail and autoresponder system. But you will not be in a position to generate leads without using an auto-responder. Take time to familiarize yourself with the system you choose and experiment to see what’s best for you. Do not send out a selling spiel to your subscribers too frequently. Be beneficial. Learn the way to build relationships. Offer worth and inspire participation and feedback.

The wonderful thing about an efficient autoresponder system is that it never sleeps!

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