Killer Content Marketing Strategy
2013
Executing a great content marketing strategy may actually be the answer you’re looking for to help drive more quality traffic to your site, build your list and make an increased amount of sales – without dividing future clients.
The idea is easy. Instead of blanketing the known universe with pretentious commercial advertising campaigns and making an attempt to interrupt peoples lives in the expectations of making a much-needed sale, the goal is to provide handy information that is both appreciated and valued by those that are actively looking for an answer to their problems.
What is Content Marketing?
Content marketing means actively creating, publishing and promoting value-based content (think blog posts, articles, white papers, and educational videos) in such a manner as to draw in possible clients who are actively searching for your product, service or business venture now.
In other words, a great content marketing strategy would seek first to understand precisely what your first target market is actively attempting to find, making content to reply to that voiced need in the market place and then promoting that content so it can be found easily.
Then, when you’ve caught their attention and they have engaged in your content, the primary goal is to get opt-in authorization to deliver your “marketing content” over an extended time period. This gives you the chance to build up a trust relationship, and the repeated exposures multiplies the chance to make a sale.
Content Marketing Strategy – the Foundation
There are lots of methods to profit with a good well-planned content marketing strategy. You can publish an educational blog, produce video tutorials, write e-mail newsletters, draft white papers and offer a variety of free reports or easy tools. Yet unless you know what, exactly, possible prospects are actively searching for… You’ll have wasted your time.
The key to kicking off a successful content marketing strategy is to place yourself in the customer’s shoes at the time they’re having an active want to discover more about whatever it is you offer. Then look for techniques to clarify and improve her life without recourse. Meaning do what you can to freely offer amazing value first before asking for the sale.
Now, online this means using the same words and phrases in your marketing content materials that customers use in their search queries. Then optimize and push your content to help it rank really high on the organic search site results so it can be easily found.
Content Marketing Strategy Reviewed
Content drives the Web, and your possible customers are consistently attempting to find information that unscrambles a problem they are currently having. They don’t seem to be trying to find an instant sales pitch. The trust, credibility, and authority that content marketing creates knocks down sales resistance, all while supplying a baseline introduction to the benefits of a particular product or service. It places you in the position of being a trustworthy counsel versus a despised salesperson.
The individuals, businesses and network marketers that are having the maximum success online in terms of lead generation and sales tend to take an approach that involves a high proportion of valuable content that seems to present no overt sales agenda, mingled with regular promotional messages. Maybe it is time you step up to the plate and execute your own content marketing strategy to take advantage.
Learn more about Content Marketing. Stop by Brian Jones’s site where you can find out all about Content Marketing Strategy and what it can do for you.
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