Links are useful weapons in the SEO warfare. Links, whether external or internal, complement the SEO picture. Over the years, many optimisers have used a wide array of link building strategies to secure higher rankings for their websites. But is there a definite formula that works? Unfortunately, not a lot of companies would care to share their secret recipe for success.
Effective link building approach is revered to be one of the best options for SEO. For the strategy to be successful however, Internet marketers must bear in mind to employ both internal and external linking tactics. External linking and internal linking can be compared to the human feet, one can’t stand upright without the other. A linking strategy with dominant impact is only possible when you complement your external linking strategies with onsite cross linking.
SEO Purpose Of Onsite Cross Linking Nowadays, when all focus is on external link building, it’s easy to forget the use of cross linking. Onsite cross linking is the method by which you link web pages to other relevant pages within your own site. An internal link-building strategy such as onsite cross linking can be of great help when done correctly. Here are the benefits for your website:
Cross linking presents a great end user experience to your visitors. Think of cross links as guides to your users. Linking certain pages to other equally important pages not only enables you to promote other pages of your site, it also allows you to assist your readers in finding content sources that may be of interest to them. The outcome for this ideal link architecture? Better page views and wonderful navigational experiences.
Cross linking leads to better site indexing. If your site does not get indexed comprehensively, have no worries. Using internal linking enables the search engine spiders to crawl your text links and follow hyperlinks.
Consider Internal Linking As Part Of SEO Strategy If It Offers Value To Users No doubt, cross links are effective, if and only if, you do it from the user’s perspective. Internal linking must provide value and great user experience. If not, might as well do away with it.
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