Small businesses in Chicago will need to implement many marketing strategies on and off the web, like telephone book ads, signs, and Chicago SEO, in order to beat out the competition. The more visible that a small business is, the more likely customers are to pick them over another business. Since more and more people are making use of the internet, it is important that businesses are not limiting their advertising tactics to physical ads. Businesses will need to focus on improving their presence on the Internet as well as using all of their printed or physical advertisements that they have.