Chicago SEO company is vital for anyone marketing to residents of the Chicago area. Think about it this way – every area is home to a slightly different populations. What sails in rural Texas might sink in downtown San Francisco, and vice versa. In every aspect of marketing, it’s important to play to your target market. No matter how broad a range of demographics you are striving to reach, it’s essential you tweak your pitch to suit each one individually. Target marketing is always more powerful than generic marketing. It makes customers feel known and connected with the company. And target marketing is important in every aspect of marketing, from the general gist and tone of your pitch to the words and phrases you emphasize.