In service-based industries such as plumbing, moving, and odd job men commonly held ground has been met up with buying Web leads. Generally leads are from places such as billy.com, servicemagic.com, lendingtree.com or moving.com. Your prospects go to these internet sites and their affiliates to provide information for a guess for the service they want. When this occurs, an email is sent to your company with their information. For many sales folk, this sucks as an ad source. They look at it and see a potential single digit conversion proportion. The difficulty is not the lead, it is the sales approach and the perspective being taken.