SEO is like an intense car chase with Google. The search engine giant modifies algorithm about 500 times over a year, leaving web site owners, optimisers and web designers always chasing after Google wherever it takes the game.

The rule for all competing online pages on the Internet is similar to Darwin’s theory of evolution by means of natural selection: only the fittest can carry on. And what makes your website fit, healthy and ultimately, dominant in all aspects of search engine marketing? One critical factor that needs to be given careful attention is this: a visually compelling web site design that thoroughly projects your brand and amplifies your business advertising scheme from time to time.