It takes a multitude of links to maintain a website’s ranking. For better or worse, this is the SEO reality of today. Therefore, a successful site must cultivate the best link building campaign possible in an effort to achieve the highest rank for a given keyword, phrase or desired market niche. Are you up for the challenge? Before you launch a link-building campaign without the guidance of a reputable SEO consultant, take the time to review a few link-building basics and strategies to avoid.