The optimization of content on a website to gain better rankings on search engine result pages is a popular definition of “Organic SEO”. When Yahoo, Google, Bing and other giant search engines are asked to display relevant search results to people searching online, optimizing your site with organic seo helps them to select your site. Organic seo should not be confused with PPC, or paid search, which allows websites to have high rankings by paying to be placed up above and to the right organic listings. They usually are charged based on clicks, impressions or a combination of both.when someone selects the ad and ends up on the website, this is known as a click-through”.