What is a landing page is answered with a description of the part the site uses to encourage visitors to take some action, as they arrive. This may be news subscriptions or purchases of goods, or to download a free edition of some sort. Internet marketers have little time to convince potential clients that the action you want them to perform, really is needed, so they have to optimize such landing pages so that they will lead a visitor to point B from point A, as soon as possible.