What is Google all about? Google is about making creative decisions at the right place and at the right time. Its continuous algorithmic improvements over the past few years mirror what this Internet giant stands for: meaningful innovations that can change the Internet landscapes. How does Google do this? It upholds and enhances what works, and drags what doesn’t.

Recurring algorithm improvements over the past few years carefully mirror what Google is all about. The search engine giant’s philosophy is often encapsulated by this phrase: revolutionise what works and throw away what doesn’t. This simple, stern approach to business is probably among the great reasons behind the company’s growth and expansion throughout the years.