Yes, it is possible for you, the webmaster, to convince your company’s top management to invest more in Search Engine Optimization or SEO. This is against a background where you may be having members of the top management team being of the view that search engine optimization should be catered for ‘within the IT budget.’ However, you should know that Search Engine Optimization benefits more than the IT department; it has a wider reach. The whole company will actually benefit from it since it affects its overall visibility. Should top management insist that SEO be financed within the IT budget only, that shouldn’t be a problem. But in order for SEO to be in place and fully operational, there is a need to increase the IT budget.