All types of businesses know the significance of effective brand building in creating faith among clients, and they even know that the design of the brand should be evenly matched all across their products, websites and social media sites. But, what several companies miss is that the brand wants to be much more than the colors on your website or the package design. It needs to be everything that your brand is, and most significantly it needs to cover every aspect of the brand, making certain that there are not parts that stick out of the brand such as a sore thumb.