Why is it important for non-profit organizations to develop a social networking mindset? First off, what is a social networking mindset? Beth Kanter posted a blog on Hubspot which stated that the social media mindset is “a new style of leadership that works through active participation, openness, decentralized decision-making, and collective action. It requires that nonprofit leaders have an awareness of the organization’s networks and are listening to and cultivating these networks in order to achieve impact.” The social networking mindset emphasizes two-way networking communication over one-way broadcast communication.