More clients for your business can be attracted to your website when you use local store marketing, which can be an important tool. Unfortunately some local businesses use their website to include the address in ads or on business cards in an effort to keep in step with their competition. But some businesses are missing out on a potentially large volume of customers who search every day for the products and services that you provide. When people use the major search engines to locate available businesses or services in their area you could benefit from these potentially new customers if your business uses a localized or regional search engine optimization strategy to get listed on the top of search engines.